Successful performance marketing balances growth targets with cost-per-acquisition requirements. FullTango's® account team works closely with clients to optimize all aspects of their campaign - such as creative, placement and trafficking - to ensure that your campaigns are successful on every metric.
FullTango® harnesses the same ad serving and optimization technology that powers the Internet's premiere advertising network, Tribal Fusion. Our proprietary ad serving technology uses real-time optimization to recompute optimization parameters for every impression, click and conversion. With access to over 75% of the Internet, the optimization technology quickly learns which audiences respond to an advertiser's campaign and shifts impressions to those audiences.
Our optimization technology requires placement of a FullTango® tracking pixel on one or more pages on your site.
As a sister company of Tribal Fusion, one of the leading ad networks, FullTango® uses the e-X Advertising Intelligence platform, which reaches more than 450m monthly unique users worldwide (comScore November 2012). Publishers we work with have a minimum number of unique users, provide highly targeted, relevant and regularly updated content, and feature professional site design. With a reach of over 75% of U.S. Internet users, FullTango® can hone in on your target audience at the moment when they are most likely to respond to your offer.
*According to comScore MediaMetrix, November 2012.
Buying media to supplement our own inventory solutions is an important part of our business. FullTango® works to assemble the best mix of inventory - from display ads to search - that will achieve your acquisition goal. We combine proprietary relationships with technology and market knowledge into a sophisticated media-buying system that is both time and cost efficient. No matter what the medium, we design campaigns to meet the individual objectives of each client.
Great creative that performs is at the heart of all successful acquisition campaigns. Our award winning creative team averages 9 years of online experience designing campaigns that capture attention and induce action. Whether your campaign needs a creative refresh or a new design, the FullTango® creative team will work closely with you to ensure that the most powerful message connects you with your target audience.